Gen AI Now- Unlock Your Hidden Potential with AI

The AI revolution isn’t coming — it’s here. While there’s plenty of debate about its impact, one thing is becoming crystal clear: Gen AI is opening doors previously locked for most businesses.

An article by Jay B. Barney and Martin Reeves caught my attention in the Harvard Business Review’s September/October issue. They argue that the current belief is that “early adopters of AI can eclipse competitors by identifying new product opportunities, automating routine decisions and processes, delivering customized solutions.” However, they posit that the reality is that AI will be more likely to “erode competitive advantage than confer one.”

So, why or how can AI erode competitive advantage? Because AI is a democratized technology offering almost immediate transparency to the entire universe of users. However, the authors go on to say that it can amplify existing competitive advantages.

What does this mean for you, the independent business owner? Gen AI isn’t about gaining an edge over the competition but accessing previously out-of-reach capabilities.

Beyond Competitive Advantage

Think about it this way: when was the last time you wished you could hire a team of data analysts, content creators, or market researchers, but the budget just wasn’t…